SS: CHCT was the very first sorority sugar sweet elite sponsor one year ago! How has your company grown over the last year?
CHCT: It’s been a crazy year as far as growth goes. We went from being mostly west coast based to working with hundreds of chapters at over 100 campuses around the country!
SS: What new products are you most excited about?
CHCT: Winter is coming, and I LOVE the Bella Slouchy Fleece. Also super excited about some of the marbled color and blends a lot of different brands are offering.
SS: CHCT has always emphasized philanthropy involvement, what’s been happening in this area?
CHCT: We’re actually working on putting together The College Hill Foundation, which will help raise money for specific philanthropic events and scholarships for Greek Students. It’s a work in progress (I never knew how many hoops you have to jump through to start a non-profit), but hopefully we’ll be up and running before next summer. Over the last 2 years we’ve donated to over 20 different philanthropic causes totaling over $25,000. Some of the causes I really believe in and hit close to home are the Dear Jack foundation, Leukemia and Lymphoma Society, CASA, and The Delta Gamma Foundation. Ideally, I’d love to offer one greek student a year a full ride scholarship, so hopefully as the company grows we’ll get to that point.
SS: CHCT offers an assortment of special screen printing finishes - metallic, gel, suede, glitter, foil, etc. Can you tell us about these techniques and which is your favorite?
CHCT: Right now foil is very, very popular and men are starting to do it as well (sororities have been doing it for a year or two). I personally like water based inks where you can’t even feel the print on the shirt. It’s much more comfortable and works really well on soft ringspun cotton.
SS: What’s on the horizon for your company in 2014?
CHCT: We’re really trying to emphasize our "LIFE CUSTOMIZED" Campaign. It’s something we kinda live by (check out our Pinterest board to get a feel for it). Being part of the Greek Community puts you around a lot of like minded people, which is good, but we’re all still very individual or “customized” in a way.
The concept came about when we found ourselves printing on really cool and off the wall products for some clients. Someone said "we can really customize anything" and then as a joke someone else said “LIFE CUSTOMIZED!” It caught on and turned into the concept that we all have the power to customize our lives. It fits because we’re always having fun in the office, working our dream jobs, and then going on trips together and just living life the best way we can. It’s not like we’re a bunch of adrenaline junkies but we are musicians, travelers, athletes, artists and lovers of life. And we all come from different backgrounds.
Some of the apparel companies out there (not to mention any names) but ALL of their designs and products look the same. We don’t want to be put in that category. We want to offer truly custom apparel and products, not something that a chapter two states away had last month. We understand that happens sometimes ~ but let CHCT come up with something super custom for your chapter, and you won’t be disappointed! We love that kinda thing.